Abstract: Couplet culture is the crystallization of Chinese traditional culture, and also is the gem of Chinese language. Given the broad mobile intelligent terminal user groups, in order to inherit and carry forward the Chinese traditional culture, Android and iOS system were taken as the design platform, combining the couplet culture and modern science and technology in an organic whole based on the study of name-embedded couplet generation algorithm. The users were allowed to get personalized couplet belong to themselves conveniently and quickly by mobile platform. The name-embedded couplet creation software was expounded in the following areas: design concept, software architecture, design process and system function realization, etc. The result of the system design was shown.

Key words: couplet culture, name-embedded couplet, individualization couplet, mobile platform