Journal of System Simulation ›› 2021, Vol. 33 ›› Issue (3): 631-644.doi: 10.16182/j.issn1004731x.joss.19-0604

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Simulation of Benefit Distribution in Platform Delivery Mode

Zheng Wen, Dou Chenxi, Zhang Zhe   

  1. School of Management, Northeastern University at Qinhuangdao, Qinhuangdao 066004, China
  • Received:2019-11-20 Revised:2020-05-09 Online:2021-03-18 Published:2021-03-18

Abstract: Aiming at the benefit distribution relationship of platform delivery mode(PDM), the multi-agents-based model is applied to construct the benefit distribution of PDM. The Swarm simulation platform is used to explore the trading status changes of the participants under different scales; Considering the cost-profit condition, the sense of relative deprivation is introduced as the index to express the individual perception in exploring the emergency of the co-effective relationship of the individual perception and the benefit distribution in systematic and emergence points. The model and its results can reveal the benefit distribution states of the existing PDM structure and the collective emergence of the individual perception. In considering the variable of relative deprivation (RD) as an index, it explores the stakeholders’ perception about their status in transaction and systematically analyzes the fairness of benefit distribution in platform market.

Key words: PDM, multi-agents based modeling, benefit distribution simulation, RD

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