Abstract:

To explore the production decision-making problem of the electrification transformation in the domestic automobile industry faced by automobile manufacturers, different decision-making models under two production scenarios are constructed for the secondary supply chain composed of manufacturers and retailers under the background of a dual-credit policy. The electric energy consumption of new energy vehicles and consumers' preference for new energy are introduced. The Stackelberg game is applied to obtain the optimal production decision and income analysis of each member in the supply chain under different decision modes in different production scenarios. The results show that the in-depth implementation of the dual-credit policy is conducive to improving the power consumption level of new energy vehicles, reducing the sales price of new energy vehicles, expanding the market size, and promoting the fuel vehicles to improve the emission reduction level. Automobile enterprises should choose to improve the production capacity of new energy models under the centralized decision-making mode and gradually reduce the output of traditional fuel vehicles to bring more benefits to each member of the supply chain. In the short term, although the profit obtained by the manufacturer in the case of continuing production of fuel vehicles is higher than that in the case of stopping production of fuel vehicles, its profit fluctuates greatly while the profit shows a stable growth trend after the manufacturer stops production of fuel vehicles and fully transforms into production of new energy vehicles.

Key words: dual-credit policy, electric power consumption, consumer preference for new energy, optimal decision, production decision