Simulation of O2O Platform Transaction Considering the Constituted Information

doi:10.16182/j.issn1004731x.joss.21-0747

Abstract

Abstract:

In the transactions concluded with the help of APP, the information intervenes into the transaction process in the form of constituted information. The constituted information is classified into three degrees in a two-sided market. By introducing the three degrees of the constituted information: information acceptance (IA), information diversity (ID) and information loss (IL), the Swarm Class Library and the interactive Agents are designed to construct a systematic O2O (online to offline)platform transaction model, which encapsulates the Consumer/Seller/PlatformAgents. The constituted information acts as the systematic conditions of invoking and judging, and the graphical user interface (GUI) outputs the simulation results. The constituted information has the systematical impact on the O2O platform transaction volume, the average transaction satisfaction, the gross profit, and the gross transaction cost. When the constituted information values are at the medium level, the platform transaction state is more stable. It provides theoretical support for regulatory intervention in two-sided market.

Key words: platform transaction, constituted information, information degree, transaction simulation, two-sided market

CLC Number:

Wen Zheng, Ke Shi, Jingyi Zhu. Simulation of O2O Platform Transaction Considering the Constituted Information[J]. Journal of System Simulation, 2022, 34(11): 2470-2484.

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变量	变量名称	变量描述
X₁	IfChangePre	是否改变信息接受度
X₂	AQualityNeed	A类质量需求
X₃	BQualityNeed	B类质量需求
X₄	AContent	A类交易满意度
X₅	BContent	B类交易满意度

变量	变量名称	变量描述
X₆	cIdealPrice	消费者期望交易价格
X₇	cIdealQuality	消费者期望交易质量
X₈	cIDContent	消费者满意度
Y₁	TradePrice	交易价格
Y₂	TradeQuality	交易质量
Y₃	Price	产品价格
Y₄	Cost	产品成本
Y₅	Quality	产品质量

变量	变量名称	变量描述
X₉	HAcceptPrice	最高接受交易价格
X₁₀	LAcceptPrice	最低接受交易价格
Y₆	TradeNumber	销售者交易量
Y₇	TradePrice	交易价格
Y₈	TradeQuality	交易质量
P₁	pIdealProfit	平台理想获利
P₂	pProfit	平台实际获利