Supply Chain Delivery Model and Simulation Based on Product Experience

doi:10.16182/j.issn1004731x.joss.20-0987

Abstract

Abstract:

With the higher demand of consumers for delivery time of products purchased online, it is becoming more important for retailers to determine the delivery time of products based on product experience and market position. By constructing a supply chain delivery model under the three channel rights structure, the impact of product experience on the optimal delivery time, the retailer’s decision mode selection considering the delivery time and the supply chain profit after delivery are analyzed, and the correctness and reliability of the model are verified by numerical simulation. Research shows that the optimal product delivery time of retailers under different power structures is prolonged as product experience decreases; product experience does not affect the choice of retailer's decision-making mode, but it has a more obvious impact on the total revenue of suppliers led by retailers.

Key words: product experience, channel power structure, delivery time, supply chain

CLC Number:

TP391.9

Genshang Xing, Fang Lu, Shushan Li, Dingti Luo. Supply Chain Delivery Model and Simulation Based on Product Experience[J]. Journal of System Simulation, 2022, 34(5): 1064-1075.

Figures/Tables 9

Fig. 1

Table 1

Optimal decision results under S right structure

参数	最优值
$T S*$	$β μ + β + μ + c (β ? 1) + 2 t (h ? s) ? 1 2 (h ? s + θ) + (1 + β) ρ μ 2 4 (h ? s + θ)$
$π r S*$	$(2 c ? 2 + 2 μ + ρ μ 2) 2 64$
$π s S*$	$(2 c ? 2 + 2 μ + ρ μ 2) 2 32$
$π S*$	$3 (2 c ? 2 + 2 μ + ρ μ 2) 2 64$

Table 1

Table 2

Optimal decision results under R right structure

参数	最优值
$T R*$	$t (β + 1) (h ? s) + (β + c) (β ? 1) + β μ (2 + ρ μ) (h ? s + θ) (β + 1)$
$π r R*$	$(2 c ? 2 + 2 μ + ρ μ 2) 2 16 (β + 1)$
$π s R*$	$β (2 c ? 2 + 2 μ + ρ μ 2) 2 16 (β + 1) 2$
$π R*$	$(2 β + 1) (2 c ? 2 + 2 μ + ρ μ 2) 2 16 (β + 1) 2$

Table 2

Table 3

Optimal decision results under N right structure

参数	最优值
$T N*$	$4 t (h ? s) + 4 c (β ? 1) ? 2 β + β (2 t h ? 2 t s + 2 β + 6 μ + 3 ρ μ 2) 2 (β + 2) (h ? s + θ)$
$π r N*$	$(2 c ? 2 + 2 μ + ρ μ 2) 2 4 (β + 2) 2$
$π s N*$	$β (2 c ? 2 + 2 μ + ρ μ 2) 2 4 (β + 2) 2$
$π N*$	$(β + 1) (2 c ? 2 + 2 μ + ρ μ 2) 2 4 (β + 2) 2$

Table 3

Fig. 2

Fig. 3

Fig. 4

Fig. 5

Table 4

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方法	行为主体	产品特性	主体地位	产品类别	方法特点
博弈论	供应商、零售商	产品体验性	权力不等	多产品	策略互动
排队论	单制造商	无	无	单产品	订单生产
有向网络	多制造商	无	权利均等	多产品	协同制造