Journal of System Simulation ›› 2019, Vol. 31 ›› Issue (10): 1983-1994.doi: 10.16182/j.issn1004731x.joss.19-0522

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Survey on Modeling and Simulation of Internet Public Opinion in China

Zhang Mingxin   

  1. College of Politics, National Defense University, Shanghai 200433, China
  • Received:2019-09-01 Revised:2019-09-11 Online:2019-10-10 Published:2019-12-12

Abstract: Modeling and Simulation of Internet public opinion can analyze the causes of public opinion and its transmission path, track and predict the trend of public opinion, so as to improve the ability of public opinion guidance for its control departments. This paper reviews and analyses the existing research on Modeling and simulation of Internet public opinion. From the point of view of research directions, the current research covers many directions, mainly including the evolution mechanism of Internet public opinion and the effectiveness of guidance mechanism. From the point of view of research methods, domestic research on Internet public opinion modeling and simulation is flourishing. From the point of view of research platforms, simulation platforms corresponding to modeling methods are different, but the mainstream is the Logo-like language platform based on multi-agent theory.

Key words: Internet public opinion, modeling and simulation, model, platform

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