系统仿真学报 ›› 2026, Vol. 38 ›› Issue (2): 261-277.doi: 10.16182/j.issn1004731x.joss.25-0612
• 大模型社会仿真 • 上一篇
张明新1, 伍瑾轩2, 朱睿2, 王云龙1, 孟文娟2, 刘喆2, 李煦2, 陈小磊2, 梁宇轩2, 郑毅2, 薛向阳2
收稿日期:2025-06-27
修回日期:2025-10-27
出版日期:2026-02-18
发布日期:2026-02-11
通讯作者:
伍瑾轩
第一作者简介:张明新(1986-),男,副教授,博士,研究方向为复杂社会系统建模与仿真。
Zhang Mingxin1, Wu Jinxuan2, Zhu Rui2, Wang Yunlong1, Meng Wenjuan2, Liu Zhe2, Li Xu2, Chen Xiaolei2, Liang Yuxuan2, Zheng Yi2, Xue Xiangyang2
Received:2025-06-27
Revised:2025-10-27
Online:2026-02-18
Published:2026-02-11
Contact:
Wu Jinxuan
摘要:
随着生成式LLM能力的持续演进,其在社会认知模拟中的应用逐渐展现出范式级变革的潜力。传统社会仿真方法多依赖静态规则和简化行为模型,难以捕捉人类社会行为的动态演化和文化复杂性。基于LLM驱动的智能体因具备上下文理解与自然语言生成能力,成为建模社会认知机制的新兴工具,能够模拟诸如身份建构、价值判断、意图推理等复杂社会心理过程。简要介绍LLM的技术基础,指出使用LLM智能体与社会认知模拟的适配性;构建了一个涵盖属性建模、记忆管理、规划与行动的智能体社会认知建模框架;在模拟流程层面,提出“数据收集-智能体协同-多维评估”的技术链条,并探讨认知可解释性与模拟现实对齐等挑战;总结了当前在社会学、经济学、军事学等方面的应用进展,并讨论LLM社会认知模拟的前沿趋势与未来发展方向。
中图分类号:
张明新,伍瑾轩,朱睿等 . 基于大语言模型智能体的社会认知模拟[J]. 系统仿真学报, 2026, 38(2): 261-277.
Zhang Mingxin,Wu Jinxuan,Zhu Rui,et al . Social Cognition Simulation with Large Language Model-driven Agents[J]. Journal of System Simulation, 2026, 38(2): 261-277.
表2
个体模拟常用数据集总结
| 领域 | 数据集 | 类型 | 来源 |
|---|---|---|---|
| 个体 | Final Dialogue Dataset | 对话 | 维基百科 |
| P-weibo Dataset | 对话、描述 | 微博 | |
| P-Ubuntu dialogue corpus | 对话、描述 | corpus | |
| LISCU Dataset | 描述 | 失业率 | |
| FoCus Dataset | 描述 | 选举 | |
| LaMP Benchmark | 描述 | 党派偏见 | |
| Multimodal Persona Chat | 图像、对话 | ||
| RoleBench | 对话 | 电影、剧本 | |
| Character-LLM Dataset | 描述 | — | |
| PersonaChat Dataset | 描述 | — | |
| Synthetic Persona Chat | 对话、描述 | LLM生成 | |
| RoleEval Dataset | 描述 | 维基百科、百度 | |
| Life Choice Dataset | 图像、对话、描述 | 维基百科、百度 | |
| RP Dataset | 对话 | 小说、剧本 | |
| MPI dataset | 描述 | — | |
| 人口统计特征 | Who is GPT3 Dataset | — | — |
| Dataset Movielens 1M | — | — | |
| EmotionBench | — | 调查 | |
| CultureLLM Dataset | 对话 | 调查 | |
| PersonaHub Dataset | 描述 | LLM生成 |
表3
模拟常用数据集总结
| 场景 | 数据集 | 类型 | 模拟目标 |
|---|---|---|---|
| 经济相关 | 2018.U.S.population | profile | 宏观经济活动 |
| 政府公开数据 | 租赁信息 | 资源分配 | |
| names-dataset 3.1.0 | profile | 传染病建模 | |
| Bureau of Labor Statistics | 劳工数据 | 失业率 | |
| 社会学与政治学 | ANES | profile, answers | 选举 |
| Pigeonholing Partisans | profile, opinion | 党派偏见 | |
| 用户言论 | 选举投票 | ||
| Milgram Shock Experiment | 行为记录 | 服从行为 | |
| collective decision-making | 用户决策意见 | 集体决策行为 | |
| Becker-2019 | profile, answers | 群体智慧 | |
| 网络社交平台 | Gender Discrimination | profile, opinion | 观点动力学 |
| Metoo | 用户言论 | 观点动力学 | |
| 新闻评论 | 谣言传播 | ||
| 社交评论 | 羊群效应 | ||
| Amazon Beauty | 用户-项目交互 | 用户-项目交互 |
表4
生成式智能体社会模拟的流程、机制与评估框架
| 阶段 | 核心要素 | 分类 | 描述/内涵 |
|---|---|---|---|
| 模拟前(数据与建模) | 建模维度 | 个体 | 聚焦智能体自身的静态属性与动态言行数据 |
| 情景 | 聚焦智能体交互所处的环境、场景与人物数据 | ||
| 模拟中(协作机制) | 协作模式 | 辩论模式 | 通过观点交流与知识共享,激发集体智慧,达成共识 |
| 反思模式 | 个体通过审视过往决策进行自我批判与学习,优化行为 | ||
| 合作模式 | 多智能体通过任务分解与协调机制,协同完成集体目标 | ||
| 竞争模式 | 在资源或利益冲突下,基于博弈论与强化学习进行策略博弈 | ||
| 社交模式 | 模拟基于信任、模仿与角色扮演的日常社会互动 | ||
| 模拟后(评估验证) | 评估维度 | 社交智能 | 评估智能体理解他人意图、形成社会关系的能力 |
| 模拟准确度 | 评估行为与理论/数据的契合度及对多场景的适应性 | ||
| 记忆提取能力 | 评估记忆提取是否受时效性、相关性、重要性影响 | ||
| 可信性与可解释性 | 可信性:行为是否自然拟真;可解释性:决策逻辑是否透明可追溯 | ||
| 鲁棒性 | 评估在不确定、冲突环境下的系统稳定性与自我修复能力 | ||
| 社会效用 | 评估仿真在社会科学研究与现实应用中的价值与预测能力 |
表5
LLM智能体在典型社会认知模拟场景中的量化性能对比
| 应用场景 | 任务/设置 | 指标 / 评估维度 | 基线/对照 | LLM智能体结果 |
|---|---|---|---|---|
| 社会行为—谈判协作[ | 买方-卖方多轮议价,引入“第三方批评者/裁判”提供反馈 | 成交价趋势、达成率、破局率 | 初始回合/无反馈 | 强模型在多轮博弈中能“利用经历与AI反馈持续改进”,但“破局风险升高”;不同模型/角色学习能力差异显著 |
| 社会网络—假新闻传播[ | 带个体画像、短/长时记忆与反思的LLM代理网络;比较干预策略 | 感染人群流行度曲线拟合、干预频率效果 | 无/低频干预 | 早期且适度频次的官方辟谣最有效;“每日vs每3日”发布在控制传播上差异不显著 |
| 推荐系统—用户模拟/对齐[ | 用1 000代理在MovieLens等场景做“页级互动” | 偏好识别准确率/召回率 | 随机/干扰项 | 准确率≈65%,召回率≈75%,在引入干扰项数量变化下仍保持稳定 |
| 经济行为—竞争与市场动态[ | GPT-4餐馆-顾客博弈小镇 | 价格收敛、马太效应、服务质量/策略演化 | 初始阶段/无竞争压力 | 观察到价格收敛趋势与马太效应;竞争促使经营策略差异化与服务改进 |
| 经济行为—合谋/串通[ | “Guinea Pig Trials”智能体模拟企业竞价 | 均衡价格相对关系(与伯特兰/垄断/卡特尔比较) | 理论均衡 | 无沟通下价格收敛于“高于伯特兰、低于垄断”;允许沟通时逼近卡特尔价 |
| 军事推演—历史战例复现[ | WWI/WWII/战国多国体制仿真 | 仿真有效性(与史实进程对齐)、触发因素分析 | — | 提供多表多图对仿真有效性与开战触发因素的系统评估框架 |
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