Research on Network Public Opinion Simulation from Interdisciplinary Perspective

doi:10.16182/j.issn1004731x.joss.201810003

Abstract

Abstract: The simulation of network public opinion shows a trend of interdisciplinary development. On the one hand, the method of data analysis in network public opinion belongs to natural science; on the other hand, participants are social people and have strong social scientific attributes. However, at present, most of the simulation models come from the natural science fields such as system dynamics, Markov model, small-world theory and SIS model, etc. This paper introduces the big five personality of psychology, media literacy of communication, opinion leaders and diffusion of innovation theory, taking the psychological modeling in the dissemination of the main information as the breakthrough point. It provides ideas and available paths for future research of the simulation of network public opinion from an interdisciplinary perspective.

Key words: online public opinion simulation, subject modeling, psychology, communication

CLC Number:

TP391.9

He Lingnan, Lai Kaisheng, Lin Zhongxuan, Xiong Xiling. Research on Network Public Opinion Simulation from Interdisciplinary Perspective[J]. Journal of System Simulation, 2018, 30(10): 3616-3624.

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