Abstract: In order to identify the interactive dissemination rules of the multiple public opinion information (POI) in major emergencies and make the intervention decisions more pertinently, an intervention model of interactive dissemination is proposed. The model integrates the characteristics of the unequal competition of multiple POI, expands the existing intervention model of the single POI dissemination, and could analyze the intervention measures from the global perspective of the interactive dissemination. Case analysis and simulation results show that the proposed model could well simulate the evolution of the interactive transmission of the multiple POI. Although the strong POI is more harmful than the weak POI, the intervention decision-making still needs to pay attention to them and their interaction.

Key words: emergencies, government intervention, public opinion information (POI), interactive dissemination, intervention decision-making