Journal of System Simulation ›› 2016, Vol. 28 ›› Issue (7): 1506-1514.

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Study on Influence of Community Structure on Opinion Topic Propagation of Micro-blog

Zhu Hengmin1, Hu Wei1, Ma Jing2, Wei Jing1   

  1. 1. College of Management, Nanjing University of Posts and Telecommunications, Nanjing 210023, China;
    2. College of Economics&Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China
  • Received:2015-09-11 Revised:2015-10-09 Online:2016-07-08 Published:2020-06-04

Abstract: Micro-blog gathers a large number of users, and community structure is a typical feature of Micro-blog network. In order to explore the influence of community structure on the opinion topic propagation of Micro-blog, users' psychology was analyzed for selecting their followees, and a model for constructing Micro-blog network was proposed which could modify community structure of network with a community factor. Experiments testify the effect of the community factor on micro-blog network structure, and use a SIR model to analyze the influence of different topic source nodes and community factors on the topic propagation of simulated networks. The result shows that community structure has a negative effect on the topic propagation compared with the effect of celebrities in the Micro-blog. An example data from twitter testifies some conclusions.

Key words: micro-blog, topic propagation, community structure, network modeling

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