系统仿真学报 ›› 2022, Vol. 34 ›› Issue (09): 2098-2106.doi: 10.16182/j.issn1004731x.joss.21-0408

• 国民经济仿真 • 上一篇    

双平台市场排他性竞争仿真

郑文(), 张喆, 朱静宜()   

  1. 东北大学秦皇岛分校 管理学院,河北  秦皇岛  066004
  • 收稿日期:2021-05-08 修回日期:2021-07-15 出版日期:2022-09-18 发布日期:2022-09-23
  • 通讯作者: 朱静宜 E-mail:zhengwen@neuq.edu.cn;18865106951@163.com
  • 作者简介:郑文(1970-),女,博士,教授,研究方向为市场监管仿真。E-mail:zhengwen@neuq.edu.cn
  • 基金资助:
    国家自然科学基金面上项目(71473032)

Simulation of the Market Exclusive Competition between Platforms

Wen Zheng(), Zhe Zhang, Jingyi Zhu()   

  1. School of Management, Northeastern University at Qinhuangdao, Qinhuangdao 066004, China
  • Received:2021-05-08 Revised:2021-07-15 Online:2022-09-18 Published:2022-09-23
  • Contact: Jingyi Zhu E-mail:zhengwen@neuq.edu.cn;18865106951@163.com

摘要:

针对平台排他性竞争问题,引入2个竞争的PlatformsAgent、100个ConsumersAgent及300个SellersAgent,封装在BarriersModelSwarm表征的封闭市场环境,构建具有交叉网络外部性的双边市场系统。通过BarriersObserverSwarm交叉调用Agents属性信息与行为策略,生成虚拟连接类Order类和ArrayList类循环运行。触动Consumers/SellersAgent单边依赖度差异化条件,对比平台交易量、市场集中度和累积资产,还原双边市场竞争涌现的排他性。仿真结果表明,消费者与销售者依赖度增加,形成平台累积优势,平台间竞争演化出现排他性。探究平台排他性竞争演化,对双边市场监管具有前瞻性论域价值。

关键词: 双平台, 单边依赖度, 排他性竞争, Swarm仿真, 双边市场

Abstract:

As for the problem of an exclusive competition between the platforms, 2 competing PlatformsAgent, 100 ConsumersAgent and 300 SellersAgent are introduced and encapsulated into a closed market environment in BarriersModelSwarm. A two-sided market system is constructed with the cross-network externality. Through BarriersObserverSwarm, the Agents attribute information and behavior strategy are cross-called, and the virtual connection class Orderand ArrayList class in the Virtual Connection Classes are generated to run cyclically. The unilateral dependence degree of Consumers/SellersAgent is triggered, which restores the exclusive of the two-sided market competition in comparison with the platform transaction scale, market concentration, and platform cumulative capital.Simulation results show that the increasing dependence of Consumers/SellersAgent forms the cumulative advantage, which influences the evolution of the exclusive competition between the PlatformsAgent.Exploring the evolutionary and emergence of the exclusive competition in a two-sided market has prospectively holistic value in a two-sided market supervision.

Key words: two platforms, unilateral dependency, exclusive competition, Swarm simulation, two-sided market

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