外卖平台专送式利益分配仿真

doi:10.16182/j.issn1004731x.joss.19-0604

系统仿真学报 ›› 2021, Vol. 33 ›› Issue (3): 631-644.doi: 10.16182/j.issn1004731x.joss.19-0604

• 仿真支撑平台/系统技术 • 上一篇下一篇

外卖平台专送式利益分配仿真

郑文, 窦晨希, 张喆

东北大学秦皇岛分校管理学院,河北秦皇岛 066004

收稿日期:2019-11-20 修回日期:2020-05-09 出版日期:2021-03-18 发布日期:2021-03-18
作者简介:郑文(1970-),女,博士,教授,硕导,研究方向为市场监管仿真。E-mail：jiaoxue8078002@126.com
基金资助:
国家自然科学基金面上项目(71473032)

Simulation of Benefit Distribution in Platform Delivery Mode

Zheng Wen, Dou Chenxi, Zhang Zhe

School of Management, Northeastern University at Qinhuangdao, Qinhuangdao 066004, China

Received:2019-11-20 Revised:2020-05-09 Online:2021-03-18 Published:2021-03-18

摘要/Abstract

摘要： 针对外卖平台专送式(Platform Delivery Mode,PDM)的利益分配关系,构建多主体Agent的外卖平台专送式利益分配模型。通过Swarm仿真平台,探究不同参与者群体规模下,交易状态变化;考虑成本-收益条件,引入表达个体感知的相对剥夺感,从系统建构与涌现视角,探究还原个体感知交互关系的复杂适应系统涌现的外卖平台利益分配问题。模型与仿真结果可以分析现有PDM利益分配结果与个体感知的群体涌现状态;以个体感知的相对剥夺感为指标,分析各主体对交易状态变化的感知,系统化表达与阐释平台交易的利益分配公平问题。

关键词: 外卖平台专送式, 多主体建模, 利益分配仿真, 相对剥夺感

Abstract: Aiming at the benefit distribution relationship of platform delivery mode(PDM), the multi-agents-based model is applied to construct the benefit distribution of PDM. The Swarm simulation platform is used to explore the trading status changes of the participants under different scales; Considering the cost-profit condition, the sense of relative deprivation is introduced as the index to express the individual perception in exploring the emergency of the co-effective relationship of the individual perception and the benefit distribution in systematic and emergence points. The model and its results can reveal the benefit distribution states of the existing PDM structure and the collective emergence of the individual perception. In considering the variable of relative deprivation (RD) as an index, it explores the stakeholders’ perception about their status in transaction and systematically analyzes the fairness of benefit distribution in platform market.

Key words: PDM, multi-agents based modeling, benefit distribution simulation, RD

中图分类号:

郑文, 窦晨希, 张喆. 外卖平台专送式利益分配仿真[J]. 系统仿真学报, 2021, 33(3): 631-644.

Zheng Wen, Dou Chenxi, Zhang Zhe. Simulation of Benefit Distribution in Platform Delivery Mode[J]. Journal of System Simulation, 2021, 33(3): 631-644.

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外卖平台专送式利益分配仿真

Simulation of Benefit Distribution in Platform Delivery Mode

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